It’s never too soon to think about Business Development.
But when should this be your main focus? And what should you do about Business Development when you’ve been told to focus on something else?
This week on Legal Imposters, inspired by a client inside BE THE FIRST, we’re talking about the importance of building your book of business and what to do when, for reasons personal or professional, you’re unable to make this your primary focus.
When you’re at the very start of your career, this doesn’t matter so much.
But what do you do when you’re trying to build your business case for promotion and you’re told by the Partner you work for not to focus on Business Development?
This was the dilemma facing my client.
If this has happened to you, you’re in the right place. Even if it hasn’t, knowing what to do when Business Development can’t be your main focus is going to ensure you’re never left scrambling around for a business case because of all the relationships you’ve neglected to build over time.
How you avoid this is simple: you keep your Business Development at a simmer. Just as you would a saucepan of hot water, you maintain a low level of activity that enables you to focus your attention elsewhere without neglecting your Business Development altogether.
This has two advantages:
- When the time is right to make Business Development your primary focus, all you have to do is turn the heat up. The water is already simmering. It takes relatively little effort to bring it to the boil. So it is with the low level Business Development activity that you’ve been maintaining all along. It takes nothing to ramp up your relationship building to full capacity. Your relationships are already warm. All you have to do is step things up and call them in.
- When the time comes, you’ll have highly developed relationship building skills. This ensures you’re not having to learn these skills in the exact same moment you want to use them. You’ve acquired them over time through the simple act of keeping your Business Development at a simmer.
So how do you do it? How to keep your Business Development at a simmer so you can focus elsewhere?
Below are 4 suggestions to get you started.
- Stay connected to peers and those you already know
- Deepen relationships with the clients you currently serve
- Watch and learn from those who already do it well
- Develop your understanding of how the business operates by filtering actions and decisions through a business lens
What else could you do? Can you think of more? Share your ideas in the comments.
P.S. If you’re a mid to senior level black lawyer and you want to progress to the next level in your career, I can help you with that. Join BE THE FIRST career progression coaching for black lawyers and learn the 5 vital steps to progressing your career as a black lawyer and be coached by me every step of the way. Enrolment for the September 2025 class opens 21st August 2025. Save this date to your calendar and make sure you follow me on social media so you don’t miss the announcement.
